Real Simple Syndication (RSS) is what drives the blogosphere. It is what enables bloggers to be both the reporter and the publisher. It provides a mechanism for the bloggers at Council Blogs to have an avenue for publishing, a way to broadcast to the world. It also gives us bloggers a mechanism for readers to subscribe to our pearls of wisdom. From my speaking engagements I find RSS the least understood aspect of social media. The underlying programming techniques of RSS paved the way for interactivity, which in turn paved the way for social media applications to spawn and grow. With RSS, now instead of one AP wire, we have a million AP wires. With so much information at our fingertips, the challenge for future generations will be how to discern credible sources. As small business owners we should be happy that with the internet and social media we have the freedom to interact closely with our customers. We have a generally untapped resource at our disposal. During your Fourth of July holiday you may want to consider how the freely flowing information could impact a stronger relationship with your customers. At the cyber wigwam we would like to hear about your successes in using social media for your business. Feel free to comment below.