DST 2012: Use Your Extra Hour of Daylight to Look At Your Business

The Business Edge Blog

 We gain an hour of daylight starting this coming weekend.  What will you do with yours?

If you are a business owner with a physical location, step outside and look at your business as your potential and existing customers do.  Is the window clean?  Are the exterior walls in good shape?  How about your sign?  Do you have something that makes your customers smile as they enter your door?  Use your extra hours of daylight to spruce up from the outside in.

If you don’t have a physical location, step outside and look at your business as your customer would by looking at all your marketing material.  Start with your business cards and your tagline.  Are they still up to date, or do they need a bit of freshening up?  Look at your brochures and social media.  When was the last time you updated your experience?  Each client job you…

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