Real Simple Syndication (RSS) is what drives the blogosphere. It is what enables bloggers to be both the reporter and the publisher. It provides a mechanism for the bloggers at Council Blogs to have an avenue for publishing, a way to broadcast to the world. It also gives us bloggers a mechanism for readers to subscribe to our pearls of wisdom. From my speaking engagements I find RSS the least understood aspect of social media. The underlying programming techniques of RSS paved the way for interactivity, which in turn paved the way for social media applications to spawn and grow. With RSS, now instead of one AP wire, we have a million AP wires. With so much information at our fingertips, the challenge for future generations will be how to discern credible sources. As small business owners we should be happy that with the internet and social media we have the freedom to interact closely with our customers. We have a generally untapped resource at our disposal. During your Fourth of July holiday you may want to consider how the freely flowing information could impact a stronger relationship with your customers. At the cyber wigwam we would like to hear about your successes in using social media for your business. Feel free to comment below.
Bloggers at the cyber wigwam ask, “When is the best time to publish your post?” The short answer is “now!” One of the curses of bloggers is to procrastinate on their thoughts as they put them to paper, or should I say, screen. The adage of Progress versus Perfection comes to mind. At Council Blogs we like to envision our blog as simply telling the story of our business. No one can start to understand it if we never start telling them. Develop the habit of keeping your thoughts short. Especially in today’s fast paced society, everyone wants a short read anyway. Also, when we broadcast to our other social media tools like Facebook, Twitter, and LinkedIn they only have space for a short message anyway. So the moral is keep it short and get it published!
At Council Blogs we consider 2012 the year of Findability. Every week we highlight advances in SEO as part of our blogging club meeting. What can you do to make your site findable when people are looking for your talents or services? It’s easy for us bloggers - TAGS!! Here at the cyber wigwam the bloggers have all moved their Tags widget on the WordPress editing page up under the Publish widget so we don’t forget. Our three item list that Gayle has engrained:
1. Unique Content free of Bad Stuff
Think of tags as aids to search engines during classifying your blog post. Tom Johnson has a wonderful and extensive, 51 part series on Findability on his site, click here. Tags are equally important in your YouTube video. As bloggers, content is king, but tags are the scouts that bring in the visitors in the first place. So, don’t forget to include your tags. Remember: Content is King, Tags are IT when it comes to SEO!
We always love to hear from the blogosphere. Feel free to comment and interact with our club below.
Can you make money with Social Media? I suppose you can try. Making money directly is a bit of a stretch. Even the soft frenzy of Wall Street buyers for Facebook can see that. Here at the Cyber Wigwam we see social media and blogging as an interactive way to keep our customers engaged. To pass along our expertise, to keep them informed of what’s new, and to interact. Interaction is what sets social media apart from traditional static websites. As Seth Godin points out in his book, Tribes, people want to follow a movement. Why not make your business or service a movement? With the social media elements at our disposal, our clients can be engaged or be part of our business movement. Indirectly, having a good relationship with our customer can help generate business.
The bloggers are busy this week leading up to Memorial Day weekend. Memorial Day began as a tradition after the American Civil War. Generally, the canon is symbolic of the conflict. How does a canon get from installation to installation? At the time of the Civil War the canons were pulled by horses, 6 to be exact. A battery was made of 6 canons and the accompanying caisson and repair wagons each requiring 6 horses. The two wheeled unit between the horses and the canon is called a limber. The limber also had a box that carried the ammunition. That ends up being a lot of horses. The photo is a little scratchy but you can get a sense for all the horse flesh required to move a canon battery. It doesn’t take quite as much horsepower to get the blog posts rolling with our motivated bloggers at Council Blogs.The bloggers all have their posts connected to Facebook from their wordpress sites. Feel free to comment on the blog posts here. Enjoy your holiday weekend.
As of April 30, 2012 the number of users on the internet was estimated to be 2,279,709,629. In the U.S., 80% of the population is estimated to be on the internet. We now have easy access to the growing number of potential customers on a global basis. The beauty of the internet is that it is relatively inexpensive to have the ability to get in front of those 2 billion users. Here at the cyber wigwam the bloggers know how much exposure you can get by appropriately tagging your consistent blog posts. Council Blogs has defined 2012 as the year of Findability. We are all working on and having great success with increasing our findability using various techniques. Generally, it is being smart about your title and tags on your wordpress blog. Read what the bloggers are saying here on this and their blogs. Feel free to comment and subscribe to the bloggers you like to hear from.
Ever wonder what that funny little orange symbol is? Many people recognize it as RSS, a few people even know it stands for Real SImple Syndication, even fewer people realize what that means. The good news is we really don’t have to understand it to take advantage of it. RSS is at the root of our blogging platforms. It is the technology that allows bloggers to be both the reporter and the publisher. RSS allows a means for us to publish to the world and then have a simple method for people to subscribe to our “feed.” Here at the Cyber WIgwam few people care about that but we are excited that the nature of RSS has an impact on our SEO or Search Engine Optimization. The bloggers at Council Blogs know that effectively choosing tags for their posts can have an organic impact on their Findability. Why? Currently, the search engines like to parse the RSS feeds because it is easy to find where the new information is coming from. Rather than send web-crawlers out to find new aspects of a site, it is easier to monitor the RSS feeds to see what is new. If our blog posts are appropriately tagged the search result impact is astounding. In SEO tests conducted at the Cyber Wigwam we have posted in the morning at 10:00 and received Google Alerts for those posts with the target tags by 2:00 that same afternoon. Our bloggers have found that we can focus on telling the story of our business and let the tags and RSS handle the SEO.
The benefits of business blogging are well documented in many places on the web. Here at the Cyber Wigwam we recognize the importance of consistently publishing blog posts. That’s why we have a council that meets every week. It is sort of like Laptop-i-stan, a term coined by David Sax of the New York Times (read it here) where everyone gets together to work on their individual projects. There is even a Facebook page now for laptopisites. The one thing everyone should know about Council Blogs is that it is being social about being social in the Blogosphere. If you are interested in business blogging or want to take an adventure to Laptopistan email Chief. You can also comment below and leave your thoughts here.
Here at Council Blogs it is easy to have an accumulation of post drafts. With spring in the air it is time to review your list of posts and see if there are some drafts that could be published. At the Cyber Wigwam the Chief sent Running Tweet out to count the drafts on the Council Blogs list. He came back and reported 38 drafts out of 100 posts. Lots of cleaning!! Get the brooms out. Remember the blue button on the lower right that says “Publish.”
Spring is busting out all over and no place more than at the Chicago Flower and Garden Show at Navy Pier. Canterbury Tours will take you there. This years theme is “Haute Hort Coutur” See vibrant colors and rich textures as the world’s of horticulture and fashion collide. Enjoy door to door service to Navy Pier. Tuesday March 13th or Thursday March 15th .